CCTV.com highlights Shenzhen UHD, FILMBASE transparent displays grab attention

Transparent displays, as a key direction in the ultra-high-definition display industry, have seen rapid development in recent years. However, the sector has long grappled with common challenges, such as the absence of unified standards for material evaluation, difficulties in quantifying processes and quality, and challenges in ensuring product consistency. These issues present significant hurdles in transitioning transparent displays from laboratory research to industrialization, thereby constraining the industry's large-scale development and practical implementation. Recognizing this, FILMBASE has consistently prioritized industry standardization as a core mission in its corporate development and has assumed a significant role in this endeavor through long-term practice.

In terms of standard development, FILMBASE participated in the formulation of two international standards and three national standards, and led the development of the national standard “Test Method for Uniformity of Printed Display Films.” These standards not only provide unified evaluation methods and measurement criteria for transparent display materials but also lay a foundational support for the standardized development of the industry.

Beyond continuous investment in standard development, FILMBASE has also achieved breakthroughs in technology implementation and product applications. Over the past few years, multiple technologies and products launched by FILMBASE have been validated and deployed in urban and commercial-grade scenarios. The launch of the “World's Largest LED Mesh Sky Screen” in March 2025 not only broke the Guinness World Record but also introduced the innovative 5.0 mobile advertising format to audiences, enhancing visual impact, influence, and audience interaction. 3D transparent display glass transforms buildings themselves into carriers of information content, achieving a natural fusion of information and architecture to deliver a fresh visual experience for urban spaces. The application of 3D transparent display films enables commercial spaces, exhibition halls, and cultural tourism venues to achieve digital expression in a lighter, more flexible manner, propelling transparent displays from proof-of-concept to practical implementation. These real-world applications not only demonstrate technological prowess but also highlight the immense development potential of transparent displays within urban, commercial, and cultural spaces.

CCTV's coverage of Shenzhen's ultra-high-definition industry has also demonstrated the value of transparent display technology in industrial applications and urban development. Transparent displays are not merely “cool screens”; they are a vital component in the digital transformation of cities, buildings, and commercial spaces. This technology is evolving from conceptual screens to real-world applications, making cities and architecture smarter, more interactive, and more futuristic. FILMBASE stands as a key driver of this transformation. Our technology and products are gaining recognition and adoption not only in Shenzhen but across urban spaces nationwide and globally.

In the future, FILMBASE will continue to deepen its expertise in transparent display technology, refine industry standards, and drive the implementation of more application scenarios, making transparent displays a true new infrastructure for urban visual and information expression. CCTV's coverage has brought this development trend to the attention of a wider audience, showcasing FILMBASE's capabilities and commitment in the field of transparent displays. Driven by this responsibility, we will continue to advance technological innovation and standardization, unlocking the potential and value of transparent displays in every city, building, and space. We are committed to ensuring the world continues to witness the power of China's transparent display technology.