Project Case| P2.5 Double-Sided LED Display Transforms the Visual Experience in the Atrium of Nanjing Jingfeng Center Mall

As a premier trendy commercial landmark in the heart of Jiangning, Nanjing, Jingfeng Center has become a flagship of the city’s high-end retail scene thanks to its 28-meter-tall, column-free, open atrium, its design that seamlessly integrates with the lake views, and its youthful, experiential retail offerings.

Extremely high ceilings, unobstructed panoramic views, and multi-level, two-way foot traffic flow are the project’s core spatial advantages. These features also place extremely high demands on the atrium’s large screen: it must deliver the highest-quality commercial display while complementing the premium aesthetic of the public spaces and effectively covering both directions of foot traffic.

Large screens in the atriums of traditional shopping malls generally have significant shortcomings: single-sided display results in uneven coverage of foot traffic; the bulky screens disrupt the minimalist aesthetic of the space; and the image appears grainy when viewed up close—none of which align with Jingfeng Center’s high-end, fashionable, and youth-oriented commercial positioning.

To meet the specific requirements of the project, Filmbase customized a floor-mounted P2.5 ultra-high-definition double-sided LED display for the atrium of the Nanjing Jingfeng Center. With its ultra-fine pixel pitch for exceptional image quality, independent double-sided display capabilities, and lightweight, minimalist installation, the display is perfectly suited for the ultra-high, column-free atrium space. It creates a high-definition, dynamic visual landmark in the commercial district and serves as a replicable benchmark for upgrading large-screen displays in the atriums of high-end shopping centers.

01 Scenario Challenges | High-end atriums urgently need advanced display solutions

✅ Visual Quality: Close-up views, multiple angles, and constant foot traffic—absolutely no graininess, jagged edges, or color distortion; the visuals must match the high-end aesthetic of a shopping mall’s public areas;

✅ From a business perspective: With multi-level, two-way foot traffic, single-sided screens create significant blind spots; it is necessary to reach customers from both directions simultaneously to maximize brand outreach and event exposure.

02 Solution Implementation | P2.5 Double-Sided Display: A Custom Ultra-HD Solution for the Atrium

The Filmbase P2.5 double-sided flagship model now available is a specialized product designed for high-end indoor atriums, close-range displays, and commercial settings with high-frequency exposure. With its high pixel density, high-contrast images, and independent double-sided output, it addresses the challenges of high-definition display and two-way traffic flow in high-end commercial atriums.

🔹 Ultra-High-Definition Picture Quality with Fine Pixel Pitch, Optimized for Close-Up Commercial Viewing

Featuring a P2.5 ultra-high-density pixel pitch, combined with 16-bit 65,536-level grayscale and an ultra-high refresh rate of 3,840 Hz, the display delivers a delicate, pure image with rich color gradation, free of flicker and noise. Designed for users viewing from close range in atriums, from multiple floors above, or from various angles, the display remains completely free of graininess or jagged edges throughout. It perfectly meets the stringent requirements of high-end shopping malls for exquisite visuals, delivering cinema-quality HD visuals whether for brand promotional videos, new product rotations, holiday-themed events, or creating an immersive atmosphere in public areas.

🔹 Dual-sided independent displays, providing full coverage of bidirectional foot traffic

Equipped with a bidirectional independent signal transmission architecture, the screen supports two modes on both the front and back sides: synchronized broadcasting and differentiated content distribution. Designed to accommodate the multi-level, bidirectional foot traffic flow in the Jingfeng Atrium, it ensures consistent visibility from both viewing angles, completely eliminating the resource waste associated with traditional single-sided large screens—where “one side is packed while the other remains blank.” This allows a single screen to deliver double the commercial communication value, significantly enhancing the reach and conversion rates of brand advertisements and mall promotions.

🔹 Ultra-slim, minimalist design that blends seamlessly into high-end spaces

Leveraging millimeter-level integrated drive technology, the display panel is exceptionally lightweight, eliminating the bulky steel frame structures typical of traditional large screens. The device’s exterior features a minimalist, clean design with no superfluous elements. When the screen is off, it exudes a premium feel; when lit, it draws the eye, perfectly complementing the minimalist, airy, and youthful architectural aesthetic of Jingfeng Center’s atrium. This ensures the device enhances the space rather than detracting from the design.

🔹 Highly Stable, All-Weather Performance, Suited for High-Frequency Commercial Operations

The product features high brightness, a wide viewing angle, and low light decay, with horizontal and vertical viewing angles of ≥160°. Colors and brightness remain uniform and consistent when viewed from any location in the atrium. Designed to meet the demands of long-term, high-frequency, and uninterrupted operations in shopping malls, it offers exceptional hardware stability and an extremely low pixel failure rate, significantly reducing the frequency of maintenance and ensuring long-term, stable operation in commercial settings.

03 Practical Value | From a Large Hardware Screen to a Visual Hub for Commercial Traffic

The installation of the P2.5 double-sided screen at Jingfeng Center is not merely an upgrade to display equipment; it represents a value upgrade for the high-end commercial atrium space.

Spatially, the high-precision, ultra-high-definition imagery enhances the refined ambiance of public areas and reinforces Jingfeng Center’s image as a trendy and fashion-forward commercial destination. Operationally, the dual-sided, full-coverage display capability maximizes the value of the atrium’s prime advertising spaces, providing an efficient platform for brand marketing, themed events, and scene-setting promotions—thereby helping the mall increase customer dwell time, enhance the shopping experience, and boost commercial conversion rates.

04 Project Delivery | End-to-End Standardization to Ensure Successful Implementation

As a nationally recognized “Little Giant” enterprise in the Specialized, Refined, Distinctive, and Innovative sector,Filmbase possesses end-to-end proprietary technologies, mature mass production capabilities, and experience in delivering benchmark projects across multiple cities nationwide. Addressing challenges such as atrium installations in commercial complexes, high-altitude construction, on-site adaptation, and long-term operation and maintenance, we provide a full-cycle, closed-loop service encompassing customized solutions, structural adaptation, on-site construction, and intelligent operation and maintenance—ensuring efficient project implementation and stable delivery.

Moving forward, Filmbase will continue to deepen its focus on the high-end commercial space display sector. Leveraging ultra-high-definition, stable, and differentiated double-sided display technology, we will create immersive visual experiences that are visually striking, high-value, and highly practical for more urban commercial landmarks.